Australia banned vape ads more than two years ago – so why are they still all over social media?

Published July 13, 2026 · Category: News

Overview

Posts promoting illegal products appear across TikTok, Instagram and YouTube as expert says platforms ‘aren’t doing the job they promised they would do’

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Illegal vape sellers have turned to social media to promote nicotine-filled products, with experts calling for a crackdown including stronger penalties for the platforms.

Details

Guardian Australia has identified a network of posts across TikTok, Instagram and YouTube promoting the sale of illegal products to Australian audiences.

Source

Originally published at www.theguardian.com.

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