Key Takeaway
Premium cherry-on-the-vine are poised to take top spot in Britain’s £1bn-a-year tomato marketFor a long time the classic round, red tomato has dominated British salads and sandwiches, but its supremacy is coming under threat as sales of rainbow colours and the upmarket rival “cherry on the vine” take off. “Non-red tomatoes” sales are up 21% this year, a growth rate…
Published July 13, 2026 · Category: News
Overview
Premium cherry-on-the-vine are poised to take top spot in Britain’s £1bn-a-year tomato market
For a long time the classic round, red tomato has dominated British salads and sandwiches, but its supremacy is coming under threat as sales of rainbow colours and the upmarket rival “cherry on the vine” take off.
Details
“Non-red tomatoes” sales are up 21% this year, a growth rate that far exceeds the overall market, according to Paul Faulkner, of Evesham Vale Growers.
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Source
Originally published at www.theguardian.com.
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Frequently Asked Questions
What is "Britons give classic round tomato the red card as coloured and vine varieties score" about?+
Premium cherry-on-the-vine are poised to take top spot in Britain’s £1bn-a-year tomato marketFor a long time the classic round, red tomato has dominated British salads and sandwiches, but its supremacy is coming under threat as sales of rainbow colours and the upmarket rival “cherry on the vine” take off.“Non-red tomatoes” sales are up 21% this year, a growth rate that far exceeds the overall market, according to Paul Faulkner, of Evesham Vale Growers. Continue reading...
Who reported this story?+
This story was reported by The Guardian World.