Lululemon apologises after Japanese drum row at Great Wall yoga event
Overview
Online uproar in China follows Canadian brand’s use of taiko drum at sponsored festival held to celebrate Chinese culture
The activewear brand Lululemon has apologised after a promotional event held on the Great Wall of China appeared to mistakenly feature a Japanese drum, prompting an uproar.
Details
The Canadian-headquartered company, known for its upmarket yoga leggings, has been growing rapidly in China and arranged for a yoga festival to take place in late May on a section of the wall near Beijing.
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Originally published at www.theguardian.com.