Key Takeaway
Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos. The company, whose global parent group listed on the Hong Kong stock exchange valued at just over $26bn (£19.
Published October 9, 2026 · Category: News
Overview
Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free
Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.
Details
The company, whose global parent group listed on the Hong Kong stock exchange valued at just over $26bn (£19.6bn) last month, increased sales at its UK division by 26% to £2.58bn, according to accounts filed at Companies House.
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Source
Originally published at www.theguardian.com.
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What is "Shein outsells British rival Asos as UK revenue hits £2.58bn" about?+
Online retailer’s 26% jump sharpens focus on exemption letting cheap parcels into the country duty-free Shein, the online fast-fashion retailer founded in China, increased sales in the UK by just over a quarter last year, overtaking its British rival Asos.The company, whose global parent group listed on the Hong Kong stock exchange valued at just over $26bn (£19.6bn) last month, increased sales at its UK division by 26% to £2.58bn, according to accounts filed at Companies House. Continue reading
Who reported this story?+
This story was reported by The Guardian World.