Key Takeaway
Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’tConservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”. In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders…
Published August 14, 2026 · Category: News
Overview
Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’t
Conservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”.
Details
In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDonald’s and Walmart that had embraced DEI years earlier fell into line and announced an end to their policies.
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Source
Originally published at www.theguardian.com.
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Frequently Asked Questions
What is "US firms that kept DEI policies despite ‘go woke, go broke’ threats thrived" about?+
Exclusive: Companies that kept policies did just as well financially, even after Trump’s executive order, as those that didn’tConservative backlash was supposed to put an end to the diversity, inclusion and equity (DEI) movement as companies were warned “go woke, go broke”.In January 2025, Donald Trump delivered a death knell, ending DEI within the federal government with executive orders and threatening to target companies that still supported it. Companies including Google, Goldman Sachs, McDo
Who reported this story?+
This story was reported by The Guardian World.