Wombles set to return after 27 years as IP deal opens door to comeback
Overview
Litter-picking creatures emerge from underground for global franchise targeting nostalgic adults and gen Alpha
Move over Paddington Bear. After almost 30 years off screen, the Wombles – the furry, litter-picking creatures who live beneath Wimbledon Common – are set for a comeback.
Details
The characters, whose motto is “Make Good Use of Bad Rubbish”, are being revived after the consolidation of the brand’s intellectual property rights under The Blair Partnership, which will oversee its global development.
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Originally published at www.theguardian.com.